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Meet the Goldee family  

No tech bros here. 

Just one Very Busy Family.  

Founded by Verity Tuck (co-founder of same-day flower delivery service, LVLY) and her husband Mike Fraser (co-founder of venture and tech studio, Shadowboxer), Goldee is the new dawn in family management.

With two businesses to run and two children under 10, Verity and Mike were constantly plugged in, juggling and – lbh – struggling with the weight of it all.


They wondered if family admin could be simpler and less stressful. Heck, could it even be fun? They decided it could be and made it their mission to swap drudgery for delight.

Goldee: creating a state of perfect balance

Our name, Goldee, is a nod to the philosophical and mathematical concept used by ancient architects: the golden mean.

The golden mean helps find a state of perfect balance – the place nestled in between the extreme and the lacking. This is our hope for Goldee, that it will empower you and your family to live a life of equilibrium, beauty, and balance.  

Get Goldee

Say goodbye to missed events and meltdowns – and hello to stress-free sunnier horizons. (Better yet, do it before we officially launch to the general public!)

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